The Characteristics of a Great Logo Design
Because every designer has their own opinion on what a great logo design is it, then, becomes difficult to determine whether a logo design is far better than other designs. We cannot spend all of our time comparing one logo to another.
So, how do we know when a corporate logo is designed greatly? What are the qualities that make a great design? Read on to know how you can judge a great logo design:
Sense of distinctiveness
A corporate logo design is a company’s visual representation and symbol; therefore, it should evoke that sense of distinctiveness, particularly in the industry where it belongs. Originality should be kept in mind when designing a logo. A distinctive logo strengthens a business’s credibility, which is significant in establishing its brand.
Simplicity matters
When a client sees a logo, its message should be picked up right away, so that that it can leave a lasting impression. Its impact should be conveyed right then and there. Avoid designing a corporate logo that is extremely abstract in appearance, or something that needs an on-the-spot explanation of the designer himself just to understand a logo’s message. If a client will have a hard time understanding the message behind a logo, the possibility is that he or she will get bored and dump whatever your product or service is.
Expression of emotion and attitude
In an effort to keep a logo design as simple as it should be, most logo designers often commit the mistake of excluding the emotion and attitude of a product or service which the logo represents. Believe me, even the strokes applied in designing a logo exudes the attitude and the emotion. They will all be reflected on the design. So, be very careful with every move you make when designing a corporate logo.
Reflection of brand strategy
Since a logo is the visual representation of a company, it should reflect all your efforts to create a unique identity for your business. Always remember that a corporate logo design is part of business branding, which can either attract or drive away clients.
Design flexibility is important
A logo design should be flexible enough to retain its quality and resolution even if it is used in different formats and media, such as fax, photocopied documents, and four-color printing. Another emerging solution to flexible logo designs is the use of avatars or animation, considering that broadband telecommunications is one of the most widely-used systems nowadays.
Before going into the heart of logo designing, it is also helpful to study how successful logos such as that of McDonald’s, Nike, Guess, Lacoste, and the American Red Cross work for all clients. Aspire to meet the characteristics that their logo has achieved and you are on your way to experiencing the same success they enjoy.
back to Resources page
